Back in December I went to the New Balance store to get a new pair of shoes. I had won a pair in a silent auction a few months before. While I was being fitted for my new pair I saw a sign. It had a picture of a odd new shoe and said “COMING IN MARCH”. This ad was extremely effective for me because A) I was not overwhelmed with my current New Balance Shoes and 2) I am a big fan of anticipation advertising.

Last week two things happened, the first was I officially did not sign up for the marathon and the second was ads started running on TV for this new fangled  shoe. Not signing up for the marathon meant my mileage this summer would not significantly increase meaning this is a perfect time to try new shoes. So I ordered up a new pair.
I have long held the opinion that there are 2 ways to drag yourself out of a running rut. The first is new music, the second is new shoes. Yesterday my Zappos box arrived with my new blue New Balance 890s. Low and behold I was excited about going out to run this morning. I took them out for a 2.5 mile run.

My early opinion is very positive. Partially because I really want to like these new shoes but mainly because they are really comfortable. I immediately noticed that they were very cushy. It almost felt like running on grass instead of pavement. I was also impressed with the stability these offered. The previous lightweight New Balance shoes I had (MR902) were cushy but offered little support. Not the case with these.

This weekend I plan on taking them out for a 10-12 mile run. I’ll keep you posted on the results.